How to get Transactional / Template based Sms Approved for Schools and Colleges?
We have been serving sms services for schools and colleges successfully from past 2 years. After the New TRAI Rule implemented for transactional or template based sms, more and more schools and colleges are approaching us for the sms services. So, we thought to share the procedure for transactional sms for schools and colleges. Continue reading



TRAI has announced its new rule on Sender ID / Mask for all Transactional Routes. Any one using Transactional Route like Banks, Schools, Colleges, Stock or Share Market, etc will now have to compulsorily use 6 Alphabetic Sender ID with out any numeric. For example, earlier if Citibank used to send sms with Sender ID as “CITI”, now they have to use 6 characters sender id as “CITIBA” or whatever it may desire. But this needs to be implemented by all Sms Aggregators or Sms Providers from 17th November 2011 effectively.