---
title: Can Service Explicit SMS be used for marketing?
description: "No, **Service Explicit SMS** are for opt-in service updates (e.g., \"Your appointment is tomorrow -SMSGAT\"), not marketing. They require explicit consent and are available 24/7, unlike Promotional SMS. Confused? Compare them on our [Service Explicit SMS page](https://www.smsgatewaycenter.com/service-explicit-sms/) and [SMS Types…"
url: "https://www.smsgatewaycenter.com/blog/kb/can-service-explicit-sms-be-used-for-marketing/"
updated: "2025-02-25"
category: Bulk SMS / DLT
---

# Can Service Explicit SMS be used for marketing?

No, **Service Explicit SMS** are for opt-in service updates (e.g., "Your appointment is tomorrow -SMSGAT"), not marketing. They require explicit consent and are available 24/7, unlike Promotional SMS. Confused? Compare them on our [Service Explicit SMS page](https://www.smsgatewaycenter.com/service-explicit-sms/) and [SMS Types guide](https://www.smsgatewaycenter.com/sms-types/).

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