---
title: Do incoming replies count against my automations even without a match?
description: "A reply that finds no matching record is simply skipped - nothing is created. ### More Related Articles - [Which channels support incoming reply logging?](https://www.smsgatewaycenter.com/blog/kb/which-channels-support-incoming-reply-logging/) - [What happens if no record matches the reply’s number?](https://www.smsgatewaycenter.com/blog/kb/what-happens-if-no-record-matches-the-replys-number/) - [How is the matching…"
url: "https://www.smsgatewaycenter.com/blog/kb/do-incoming-replies-count-against-my-automations-even-without-a-match/"
updated: "2026-08-25"
category: Integrations / Zoho CRM Messaging integration / Incoming Replies
---

# Do incoming replies count against my automations even without a match?

A reply that finds no matching record is simply skipped - nothing is created.

### More Related Articles

- [Which channels support incoming reply logging?](https://www.smsgatewaycenter.com/blog/kb/which-channels-support-incoming-reply-logging/)
- [What happens if no record matches the reply’s number?](https://www.smsgatewaycenter.com/blog/kb/what-happens-if-no-record-matches-the-replys-number/)
- [How is the matching record found?](https://www.smsgatewaycenter.com/blog/kb/how-is-the-matching-record-found/)

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