---
title: How do I brand the emails my users receive?
description: "SMTP settings decide *how* your emails are sent. The **Email Settings** section decides how they *look*. Both are under **White Label > Email Configs**. ## What you can set | Field | What it changes | | --- | ---…"
url: "https://www.smsgatewaycenter.com/blog/kb/how-do-i-brand-the-emails-my-users-receive/"
updated: "2026-09-25"
category: Resellers / Email Settings
---

# How do I brand the emails my users receive?

SMTP settings decide *how* your emails are sent. The **Email Settings** section decides how they *look*. Both are under **White Label > Email Configs**.

## What you can set

| Field | What it changes |
| --- | --- |
| **E-Mail Logo URL** | The logo at the top of every email. Use a hosted image on your own domain. |
| **Header Background Color** | The colour band behind the logo. |
| **Footer Background Color** | The colour of the footer area. |
| **E-Mail Footer Address & Phone** | Your business address and phone number in the footer. |
| **E-Mail Footer Copyright** | Your copyright line. |
| **E-Mail Footer Unsubscribe Notice** | The unsubscribe wording shown at the bottom. |

The footer fields accept a few HTML tags for formatting and links: `<a>`, `<b>`, `<strong>`, `<h3>`, `<p>` and `<br>`.

## Template styles

Under **Template Styles**, choose the design for each type of email. Besides the default templates, there is a library of designs that differ in where your logo sits: centred banner, left logo bar, floating card, minimal header or split header, each in several colours. The preview on the right updates as you change the selection, so you can see the result before saving.

## Recommended order

1. Set up **SMTP Connectivity** so emails come from your domain.
2. Set up **Email Settings** so they carry your logo, colours and footer.
3. Send yourself a test email and check it on a phone as well as a desktop.

Use a logo hosted over HTTPS. Some email clients block images from insecure links.

### More Related Articles

- [Why are my SMTP emails not being delivered?](https://www.smsgatewaycenter.com/blog/kb/why-are-my-smtp-emails-not-being-delivered/)
- [How does email verification work when someone signs up on my white-label site?](https://www.smsgatewaycenter.com/blog/kb/how-does-email-verification-work-when-someone-signs-up-on-my-white-label-site/)
- [How do my users receive a login OTP by email?](https://www.smsgatewaycenter.com/blog/kb/how-do-my-users-receive-a-login-otp-by-email/)

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