---
title: How do Push SMS and Pull SMS differ?
description: "Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., \"20% off today! -SMSGAT\"). Pull SMS, on the other hand,…"
url: "https://www.smsgatewaycenter.com/blog/kb/how-do-push-sms-and-pull-sms-differ/"
updated: "2025-02-25"
category: Bulk SMS / General
---

# How do Push SMS and Pull SMS differ?

Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., "20% off today! -SMSGAT"). Pull SMS, on the other hand, are triggered by a customer’s action, like texting a keyword (e.g., "INFO" to 56161) to receive a response (e.g., "Here’s your info! -SMSGAT"). At SMSGatewayCenter, our **[SMS gateway](https://www.smsgatewaycenter.com)** supports both—use Push for announcements and Pull for interactive queries. Learn more about SMS types at [smsgatewaycenter.com/sms-types/](https://www.smsgatewaycenter.com/sms-types/).

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