---
title: How does “Send SMS on new row” work?
description: "When a new row is added, the row’s mobile number is messaged using your Sender ID and message template. Placeholders such as `{Name}` or `{Company}` are replaced with that row’s values. You can start from a saved DLT template, then…"
url: "https://www.smsgatewaycenter.com/blog/kb/how-does-send-sms-on-new-row-work/"
updated: "2026-08-17"
category: Integrations / Google Sheets Integration / Sending Messages
---

# How does “Send SMS on new row” work?

When a new row is added, the row’s mobile number is messaged using your Sender ID and message template. Placeholders such as `{Name}` or `{Company}` are replaced with that row’s values. You can start from a saved DLT template, then still edit the text and insert column placeholders.

### More Related Articles

- [Does a failed send get retried?](https://www.smsgatewaycenter.com/blog/kb/does-a-failed-send-get-retried/)
- [What phone number format should I use?](https://www.smsgatewaycenter.com/blog/kb/what-phone-number-format-should-i-use/)
- [What if I paste 500 new rows at once?](https://www.smsgatewaycenter.com/blog/kb/what-if-i-paste-500-new-rows-at-once/)

Found this useful?[Add as Preferred Source on Google](https://www.google.com/preferences/source?q=smsgatewaycenter.com)