---
title: How many characters are allowed in a Message Template?
description: "- A single SMS can hold **160 characters** (in GSM encoding). - Unicode messages (like Hindi/Marathi) allow **70 characters per SMS**. - Templates can have up to **5000 characters** in the system, but operators split them into multiple SMS segments.…"
url: "https://www.smsgatewaycenter.com/blog/kb/how-many-characters-are-allowed-in-a-message-template/"
updated: "2025-08-25"
category: Bulk SMS / Message Templates
---

# How many characters are allowed in a Message Template?

- A single SMS can hold **160 characters** (in GSM encoding).
- Unicode messages (like Hindi/Marathi) allow **70 characters per SMS**.
- Templates can have up to **5000 characters** in the system, but operators split them into multiple SMS segments.

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