---
title: Is WhatsApp Flow the same as Workflow Builder?
description: "No. **[Workflow Builder](https://www.smsgatewaycenter.com/whatsapp-workflow-automation-journey/)** is SMSGatewayCenter’s journey/automation tool (triggers, messages, conditions, API calls, etc.). **WhatsApp Flow** is Meta’s structured form format (screens + components) that opens when the user taps a flow button in a message. You can **send** a flow…"
url: "https://www.smsgatewaycenter.com/blog/kb/is-whatsapp-flow-the-same-as-workflow-builder/"
updated: "2026-06-17"
category: WhatsApp Business API / WhatsApp Flows
---

# Is WhatsApp Flow the same as Workflow Builder?

No. **[Workflow Builder](https://www.smsgatewaycenter.com/whatsapp-workflow-automation-journey/)** is SMSGatewayCenter’s journey/automation tool (triggers, messages, conditions, API calls, etc.). **WhatsApp Flow** is Meta’s structured form format (screens + components) that opens when the user taps a flow button in a message. You can **send** a flow to users from Workflow Builder using the **Send Flow** message node - so the two work together: you design the flow in WhatsApp Flows, then trigger it from a workflow.

### More Related Articles

- [Who can see my flows and responses?](https://www.smsgatewaycenter.com/blog/kb/who-can-see-my-flows-and-responses/)
- [Does SMSGatewayCenter share my flow JSON with third parties?](https://www.smsgatewaycenter.com/blog/kb/does-smsgatewaycenter-share-my-flow-json-with-third-parties/)
- [Is flow response data secure?](https://www.smsgatewaycenter.com/blog/kb/is-flow-response-data-secure/)

Found this useful?[Add as Preferred Source on Google](https://www.google.com/preferences/source?q=smsgatewaycenter.com)