---
title: RBI’s Digital Lending Directions 2025 and SMS Compliance for Fintech
description: "RBI’s new guidelines require **fintech lenders** to follow strict messaging norms to prevent fraud and protect borrowers. This includes clear disclosures, consent management, and secure messaging practices. • Send only RBI-compliant messages with proper disclosures. • Use secure channels for…"
url: "https://www.smsgatewaycenter.com/blog/kb/rbis-digital-lending-directions-2025-and-sms-compliance-for-fintech/"
updated: "2025-06-24"
category: General / Fintech
---

# RBI’s Digital Lending Directions 2025 and SMS Compliance for Fintech

RBI’s new guidelines require **fintech lenders** to follow strict messaging norms to prevent fraud and protect borrowers. This includes clear disclosures, consent management, and secure messaging practices.

• Send only RBI-compliant messages with proper disclosures.
• Use secure channels for OTP and transaction alerts.
• Avoid unsolicited promotional messages.
• Keep audit trails for all communications.

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- [Impact of GST and Tax Regulations on Fintech Messaging Services](https://www.smsgatewaycenter.com/blog/kb/impact-of-gst-and-tax-regulations-on-fintech-messaging-services/)

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