---
title: What are flow categories and why do I need one?
description: "**Categories** are Meta’s classification for flows (e.g. SIGN_UP, SIGN_IN, APPOINTMENT_BOOKING, LEAD_GENERATION, CONTACT_US, CUSTOMER_SUPPORT, SURVEY, OTHER). You choose one in the builder **Category** dropdown. Meta uses it for **approval** and **display**. Pick the category that best matches your flow’s purpose to…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-are-flow-categories-and-why-do-i-need-one/"
updated: "2026-08-07"
category: WhatsApp Business API / WhatsApp Flows
---

# What are flow categories and why do I need one?

**Categories** are Meta’s classification for flows (e.g. SIGN_UP, SIGN_IN, APPOINTMENT_BOOKING, LEAD_GENERATION, CONTACT_US, CUSTOMER_SUPPORT, SURVEY, OTHER). You choose one in the builder **Category** dropdown. Meta uses it for **approval** and **display**. Pick the category that best matches your flow’s purpose to avoid rejection.

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- [Is flow response data secure?](https://www.smsgatewaycenter.com/blog/kb/is-flow-response-data-secure/)

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