---
title: What are some best practices for sending SMS and WhatsApp messages to Shopify customers?
description: "1. **Timing**: Send messages at appropriate times (e.g., avoid late-night notifications). 2. **Relevance**: Use customer data to send relevant messages (e.g., restock alerts for items they’ve viewed). 3. **Compliance**: For SMS, ensure compliance with DLT regulations in India. For WhatsApp,…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-are-some-best-practices-for-sending-sms-and-whatsapp-messages-to-shopify-customers/"
updated: "2025-05-13"
category: Integrations / Shopify Messaging
---

# What are some best practices for sending SMS and WhatsApp messages to Shopify customers?

1. **Timing**: Send messages at appropriate times (e.g., avoid late-night notifications).
2. **Relevance**: Use customer data to send relevant messages (e.g., restock alerts for items they’ve viewed).
3. **Compliance**: For SMS, ensure compliance with DLT regulations in India. For WhatsApp, use approved templates for marketing messages.
4. **Brevity**: Keep SMS messages short and clear due to character limits. WhatsApp messages can be more interactive with images or buttons.
5. **Opt-In/Out**: Always provide an opt-out option (e.g., “Reply STOP to unsubscribe”) to respect customer preferences.

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