---
title: What does CTA Mismatch mean?
description: "**Template scrubbing failed** because the CTA (Call To Action) - e.g. URL or button - is **not whitelisted** or does not match what is approved for the template. The message was not sent. **What you can do:** Use only URLs…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-does-cta-mismatch-mean/"
updated: "2026-06-13"
category: "Bulk SMS / Errors & Error Codes"
---

# What does CTA Mismatch mean?

**Template scrubbing failed** because the CTA (Call To Action) - e.g. URL or button - is **not whitelisted** or does not match what is approved for the template. The message was not sent.

**What you can do:** Use only URLs or CTAs that are whitelisted and approved for your template. Update the template or use an approved CTA and resend.

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