---
title: What does NCPR_FAIL or DND failure mean?
description: "**NCPR_FAIL** means your SMS failed because of **NCPR/DND** (India’s Do Not Disturb rules). The number may be on the DND list, or the message did not pass NCPR checks. These are counted as **DND hits** in reports. **Where you see it** - In **reports** and **A/B Test Comparator**,…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-does-ncpr_fail-or-dnd-failure-mean/"
updated: "2026-04-24"
category: "Bulk SMS / Errors & Error Codes"
---

# What does NCPR_FAIL or DND failure mean?

**NCPR_FAIL** means your SMS failed because of **NCPR/DND** (India’s Do Not Disturb rules). The number may be on the DND list, or the message did not pass NCPR checks. These are counted as **DND hits** in reports.

**Where you see it**

- In **reports** and **A/B Test Comparator**, “DND hits” or “NCPR failures” show how many messages failed for this reason.
- In your **Delivery Report**, the error code or reason will indicate an NCPR/DND-related failure.

**Why it matters**

- In India, sending promotional SMS to DND numbers can lead to complaints. Reducing DND hits improves compliance and delivery.
- You can use **Check DND Status** (in your panel) to verify numbers before sending and clean your list.

*For more detail, see the FAQ: **[What is NCPR_FAIL](https://www.smsgatewaycenter.com/blog/kb/what-is-ncpr_fail/)?***

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