---
title: What is my WhatsApp quality rating, and how do I improve it?
description: "Your quality rating tells you how customers have reacted to your messages over recent days, weighted towards the most recent ones. Meta builds it mainly from negative signals: people blocking your number, reporting it, and the reasons they give when…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-is-my-whatsapp-quality-rating-and-how-do-i-improve-it/"
updated: "2026-10-15"
category: WhatsApp Business API / Account Health
---

# What is my WhatsApp quality rating, and how do I improve it?

Your quality rating tells you how customers have reacted to your messages over recent days, weighted towards the most recent ones. Meta builds it mainly from negative signals: people blocking your number, reporting it, and the reasons they give when they do.

## The three levels

| In your panel | Meta's term | What it means |
| --- | --- | --- |
| **Green** | High | Healthy. You can keep growing your messaging limit. |
| **Yellow** | Medium | Some negative feedback. Review what you're sending. |
| **Red** | Low | Serious negative feedback. Your number can't move up a tier and may be flagged. |

## What a Low rating costs you

A low rating blocks any tier upgrade, and it moves your number into a **Flagged** state. If the rating recovers to Medium or High within 7 days, the number returns to **Connected**. If it doesn't, the number still returns to Connected, but with a **lower messaging limit** than before.

## How to improve it

1. **Message only people who opted in**, and keep a record of when and how each opt-in was given.
2. **Honour opt-outs immediately.** Remove anyone who asks to stop, and use the block list so they're excluded from future campaigns.
3. **Cut the frequency.** Repeated promotions to the same people are the fastest route to blocks.
4. **Clean your list.** Drop numbers that never read or reply; low read rates hurt you.
5. **Make the first line useful** and name your business, so the message is recognised rather than reported.
6. **Send marketing in smaller batches** and watch the rating in Connections before scaling up.

Quality is measured on a rolling window, so improvements show up within days rather than instantly.

**Source:** [Meta: Capacity, Quality Rating and Messaging Limits](https://developers.facebook.com/docs/whatsapp/api/rate-limits/). Meta changes these rules from time to time, so check the source if something looks different in your account.

### More Related Articles

- [What are WhatsApp messaging limits, and how do I move up a tier?](https://www.smsgatewaycenter.com/blog/kb/what-are-whatsapp-messaging-limits-and-how-do-i-move-up-a-tier/)
- [Where do I see my WhatsApp number’s quality rating, messaging limit and status?](https://www.smsgatewaycenter.com/blog/kb/where-do-i-see-my-whatsapp-numbers-quality-rating-messaging-limit-and-status/)

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