---
title: What is Salesforce CRM Integration?
description: "It connects your **[Salesforce](https://www.smsgatewaycenter.com/salesforce-no-code-messaging-integration/)** account to your messaging account so a new Lead, Contact, Account, Opportunity, or custom object record can automatically trigger an SMS, WhatsApp, Voice, or RCS message. Delivery status and incoming replies are logged back to the…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-is-salesforce-crm-integration/"
updated: "2026-08-29"
category: Integrations / Salesforce CRM Messaging Integration / Getting Started
---

# What is Salesforce CRM Integration?

It connects your **[Salesforce](https://www.smsgatewaycenter.com/salesforce-no-code-messaging-integration/)** account to your messaging account so a new Lead, Contact, Account, Opportunity, or custom object record can automatically trigger an SMS, WhatsApp, Voice, or RCS message. Delivery status and incoming replies are logged back to the record. No code and no AppExchange app to install.

### More Related Articles

- [Does this use my existing sender IDs, templates, and credits?](https://www.smsgatewaycenter.com/blog/kb/does-this-use-my-existing-sender-ids-templates-and-credits/)
- [Which channels can be automated?](https://www.smsgatewaycenter.com/blog/kb/which-channels-can-be-automated-2/)
- [Do I need to write any code or install anything in Salesforce?](https://www.smsgatewaycenter.com/blog/kb/do-i-need-to-write-any-code-or-install-anything-in-salesforce/)

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