---
title: What is the Data Profile and where is it used?
description: "The **Data Profile** stores contact-level data (e.g. name, phone, email, address, DOB) per user/WABA/mobile. It is used by **Data Profile** variables in Variable Management and by **Store in variable** in Ask nodes (you can save to Data Profile fields). The **Data Profile** link on the Workflow Manage page…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-is-the-data-profile-and-where-is-it-used/"
updated: "2026-03-13"
category: WhatsApp Business API / Workflow Builder
---

# What is the Data Profile and where is it used?

The **Data Profile** stores contact-level data (e.g. name, phone, email, address, DOB) per user/WABA/mobile. It is used by **Data Profile** variables in Variable Management and by **Store in variable** in Ask nodes (you can save to Data Profile fields). The **Data Profile** link on the Workflow Manage page opens a list of all contact profiles for that workflow. Data is updated when the execution engine runs nodes that write to Data Profile (e.g. Ask nodes with Store in variable set to a Data Profile field).

### More Related Articles

- [What are the best practices for building workflows?](https://www.smsgatewaycenter.com/blog/kb/what-are-the-best-practices-for-building-workflows/)
- [How do I debug a workflow that behaves unexpectedly?](https://www.smsgatewaycenter.com/blog/kb/how-do-i-debug-a-workflow-that-behaves-unexpectedly/)
- [Can I use the same workflow for multiple WABAs or agents?](https://www.smsgatewaycenter.com/blog/kb/can-i-use-the-same-workflow-for-multiple-wabas-or-agents/)

Found this useful?[Add as Preferred Source on Google](https://www.google.com/preferences/source?q=smsgatewaycenter.com)