---
title: What is the Web Chat Widget?
description: "A customizable live chat window you embed on your website with a single script snippet. Each widget routes conversations to a destination you choose: an AI Agent Builder bot, a WhatsApp Workflow, a Journey Builder flow, or Direct WhatsApp. ###…"
url: "https://www.smsgatewaycenter.com/blog/kb/what-is-the-web-chat-widget/"
updated: "2026-08-14"
category: Web Chat Widget / Getting Started
---

# What is the Web Chat Widget?

A customizable live chat window you embed on your website with a single script snippet. Each widget routes conversations to a destination you choose: an AI Agent Builder bot, a WhatsApp Workflow, a Journey Builder flow, or Direct WhatsApp.

### More Related Articles

- [Can I test the widget before it goes live on my real site?](https://www.smsgatewaycenter.com/blog/kb/can-i-test-the-widget-before-it-goes-live-on-my-real-site/)
- [How do I add the widget to my website?](https://www.smsgatewaycenter.com/blog/kb/how-do-i-add-the-widget-to-my-website/)
- [How do I create a widget?](https://www.smsgatewaycenter.com/blog/kb/how-do-i-create-a-widget/)

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