---
title: What’s the difference between Batch and Group sending?
description: "**[Recurring SMS](https://www.smsgatewaycenter.com/blog/kb-cat/recurring-sms/)** offers two sending modes: ### **BATCH NUMBERS** **What it is:** - Direct input of mobile numbers (comma-separated) - Maximum 100 numbers per campaign **Best for:** - Small, fixed lists - One-time or short-term campaigns - VIP customer lists…"
url: "https://www.smsgatewaycenter.com/blog/kb/whats-the-difference-between-batch-and-group-sending/"
updated: "2025-10-23"
category: Bulk SMS / Recurring SMS
---

# What’s the difference between Batch and Group sending?

**[Recurring SMS](https://www.smsgatewaycenter.com/blog/kb-cat/recurring-sms/)** offers two sending modes:

### **BATCH NUMBERS**

**What it is:**

- Direct input of mobile numbers (comma-separated)
- Maximum 100 numbers per campaign

**Best for:**

- Small, fixed lists
- One-time or short-term campaigns
- VIP customer lists
- Quick testing

**Limitations:**

- ❌ No personalization ({{NAME}} doesn't work)
- ❌ Manual number management
- ❌ Limited to 100 numbers
- ❌ No contact information stored

**Example:**

```
98765432xx,98765432xx,98765432xx
```

### **GROUPS**

**What it is:**

- Select from your saved contact groups
- Can select multiple groups
- No number limit

**Best for:**

- ✅ Large contact lists
- ✅ Organized contact management
- ✅ Campaigns requiring personalization
- ✅ Long-term recurring campaigns
- ✅ Dynamic lists (add/remove contacts anytime)

**Advantages:**

- ✅ Use {{NAME}} placeholder for personalization
- ✅ Use {{MOBILE}} placeholder if needed
- ✅ Automatic duplicate removal across groups
- ✅ Easy contact management (add/remove via Groups page)
- ✅ Unlimited contacts

**Example Personalized Message:**

```
Hi {{NAME}}, your monthly subscription of ₹500 is due. Please pay by 5th.
```

### **Which Should I Choose?**

| Use Case | Recommended Mode |
| --- | --- |
| Birthday wishes | Groups (needs names) |
| Payment reminders | Groups (personalization helps) |
| VIP announcements | Batch (small fixed list) |
| Promotional offers | Groups (large audience) |
| Testing campaigns | Batch (quick setup) |
| Newsletter updates | Groups (organized management) |

### More Related Articles

- [What are the best practices for running successful recurring campaigns?](https://www.smsgatewaycenter.com/blog/kb/what-are-the-best-practices-for-running-successful-recurring-campaigns/)
- [How secure is Recurring SMS? Who can access my campaigns?](https://www.smsgatewaycenter.com/blog/kb/how-secure-is-recurring-sms-who-can-access-my-campaigns/)
- [How do I permanently delete a recurring campaign?](https://www.smsgatewaycenter.com/blog/kb/how-do-i-permanently-delete-a-recurring-campaign/)

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