---
title: What are the Different WhatsApp Message Types in the Rate Plan on SMSGatewayCenter?
description: "The WhatsApp rate plan on **SMSGatewayCenter** categorizes messages into different types, each with its own pricing. Here’s what each type means: ## **WhatsApp Message Types** - *Marketing*: Messages for promotional purposes (e.g., “Get 20% off today!”). - *Marketing_PF*: Rate per…"
url: "https://www.smsgatewaycenter.com/blog/kb/whatsapp-message-rate-types/"
updated: "2025-05-17"
category: Users / Rate Plan
---

# What are the Different WhatsApp Message Types in the Rate Plan on SMSGatewayCenter?

The WhatsApp rate plan on **SMSGatewayCenter** categorizes messages into different types, each with its own pricing. Here’s what each type means:

## **WhatsApp Message Types**

- *Marketing*: Messages for promotional purposes (e.g., “Get 20% off today!”).
  - *Marketing_PF*: Rate per Pricing Format (e.g., per conversation or message).
- *Utility*: Messages for transactional updates (e.g., “Your order #123 has shipped.”).
  - *Utility_PF*: Rate per Pricing Format for utility messages.
- *Authentication*: Messages for verification (e.g., “Your OTP is 1234.”).
  - *Authentication_PF*: Rate per Pricing Format for authentication messages.
- *Service*: Messages for customer support or inquiries (e.g., “How can we assist you?”).
  - *Service_PF*: Rate per Pricing Format for service messages.
- *Referral*: Messages encouraging referrals (e.g., “Invite a friend and earn rewards!”).
  - *Referral_PF*: Rate per Pricing Format for referral messages.

### **How Rates Are Displayed**

- Rates are shown in your user-specific currency (e.g., INR) for each country.
- Example: For India 🇮🇳, Marketing might be “0.85 INR” while Utility is “0.18 INR.”

#### **Best Practices**

- Choose the right message type for your campaign to optimize costs (e.g., use Utility for order updates, not Marketing).
- Check rates for your target countries before sending messages.

Understanding WhatsApp message types helps you select the most cost-effective option for your campaigns on **SMSGatewayCenter**. For assistance, contact our support team.

### More Related Articles

- [What Should I Do If I Notice Changes in the Rates on SMSGatewayCenter’s Rate Plan?](https://www.smsgatewaycenter.com/blog/kb/rate-changes-guidance/)
- [Why do Rates Vary by Country and Message Type in the WhatsApp Rate Plan on SMSGatewayCenter?](https://www.smsgatewaycenter.com/blog/kb/whatsapp-rates-by-country-message-type/)
- [What do MCC and MNC mean in the SMS Rate Plan on SMSGatewayCenter?](https://www.smsgatewaycenter.com/blog/kb/mcc-mnc-rate-plan/)

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