---
title: Why did a message fail to send?
description: "The most common causes are a badly formatted mobile number, a WhatsApp/RCS template no longer approved, or insufficient account balance. Check the status and details in Recent Activity for that send. ### More Related Articles - [Why does a connection…"
url: "https://www.smsgatewaycenter.com/blog/kb/why-did-a-message-fail-to-send/"
updated: "2026-08-25"
category: Integrations / Zoho CRM Messaging integration / Troubleshooting
---

# Why did a message fail to send?

The most common causes are a badly formatted mobile number, a WhatsApp/RCS template no longer approved, or insufficient account balance. Check the status and details in Recent Activity for that send.

### More Related Articles

- [Why does a connection show as Paused?](https://www.smsgatewaycenter.com/blog/kb/why-does-a-connection-show-as-paused/)
- [Why does WhatsApp say the template isn’t approved?](https://www.smsgatewaycenter.com/blog/kb/why-does-whatsapp-say-the-template-isnt-approved/)
- [Why is the RCS bot or template dropdown empty?](https://www.smsgatewaycenter.com/blog/kb/why-is-the-rcs-bot-or-template-dropdown-empty/)

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