---
title: Why does WhatsApp say the template isn’t approved?
description: "Only templates already approved for your account can be selected for the WhatsApp automation. Submit the template for approval first, then come back and pick it. ### More Related Articles - [Why did a message fail to send?](https://www.smsgatewaycenter.com/blog/kb/why-did-a-message-fail-to-send/) - [Why…"
url: "https://www.smsgatewaycenter.com/blog/kb/why-does-whatsapp-say-the-template-isnt-approved/"
updated: "2026-08-25"
category: Integrations / Zoho CRM Messaging integration / Troubleshooting
---

# Why does WhatsApp say the template isn’t approved?

Only templates already approved for your account can be selected for the WhatsApp automation. Submit the template for approval first, then come back and pick it.

### More Related Articles

- [Why did a message fail to send?](https://www.smsgatewaycenter.com/blog/kb/why-did-a-message-fail-to-send/)
- [Why does a connection show as Paused?](https://www.smsgatewaycenter.com/blog/kb/why-does-a-connection-show-as-paused/)
- [Why is the RCS bot or template dropdown empty?](https://www.smsgatewaycenter.com/blog/kb/why-is-the-rcs-bot-or-template-dropdown-empty/)

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