---
title: Why should incoming replies go to a different tab?
description: "If replies are written into the same tab that “send on new row” reads from, those reply rows can be treated as new contacts and messaged again. Use a separate tab such as `SMS Replies`. ### More Related Articles -…"
url: "https://www.smsgatewaycenter.com/blog/kb/why-should-incoming-replies-go-to-a-different-tab/"
updated: "2026-08-17"
category: Integrations / Google Sheets Integration / Incoming Replies
---

# Why should incoming replies go to a different tab?

If replies are written into the same tab that “send on new row” reads from, those reply rows can be treated as new contacts and messaged again. Use a separate tab such as `SMS Replies`.

### More Related Articles

- [What gets written for each incoming message?](https://www.smsgatewaycenter.com/blog/kb/what-gets-written-for-each-incoming-message/)
- [Will old inbox messages dump into the sheet when I turn logging on?](https://www.smsgatewaycenter.com/blog/kb/will-old-inbox-messages-dump-into-the-sheet-when-i-turn-logging-on/)
- [Can the integration create the replies tab for me?](https://www.smsgatewaycenter.com/blog/kb/can-the-integration-create-the-replies-tab-for-me/)

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