---
title: Why was my DLT Template Rejected?
description: "Common reasons for rejection include: - Usage of promotional content in a **Transactional/Service category** - Excessive or irrelevant variables ({#var#} misuse) - Spelling mistakes or grammar errors - Use of special characters/emojis not allowed by DLT - Mismatch between registered…"
url: "https://www.smsgatewaycenter.com/blog/kb/why-was-my-dlt-template-rejected/"
updated: "2025-08-25"
category: Bulk SMS / Message Templates
---

# Why was my DLT Template Rejected?

Common reasons for rejection include:

- Usage of promotional content in a **Transactional/Service category**
- Excessive or irrelevant variables ({#var#} misuse)
- Spelling mistakes or grammar errors
- Use of special characters/emojis not allowed by DLT
- Mismatch between registered Sender ID and selected template type

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- [Can I send regional language SMS using DLT Templates?](https://www.smsgatewaycenter.com/blog/kb/can-i-send-regional-language-sms-using-dlt-templates/)
- [Are there penalties for non-DLT compliant messages?](https://www.smsgatewaycenter.com/blog/kb/are-there-penalties-for-non-dlt-compliant-messages/)

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