{"id":1327,"date":"2025-02-26T01:08:52","date_gmt":"2025-02-25T19:38:52","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=1327"},"modified":"2025-02-26T01:11:53","modified_gmt":"2025-02-25T19:41:53","password":"","slug":"how-do-push-sms-and-pull-sms-differ","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/how-do-push-sms-and-pull-sms-differ\/","title":{"rendered":"How do Push SMS and Pull SMS differ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., &#8220;20% off today! -SMSGAT&#8221;). Pull SMS, on the other hand, are triggered by a customer\u2019s action, like texting a keyword (e.g., &#8220;INFO&#8221; to 56161) to receive a response (e.g., &#8220;Here\u2019s your info! -SMSGAT&#8221;). At SMSGatewayCenter, our <strong><a href=\"https:\/\/www.smsgatewaycenter.com\">SMS gateway<\/a><\/strong> supports both\u2014use Push for announcements and Pull for interactive queries. Learn more about SMS types at <a href=\"https:\/\/www.smsgatewaycenter.com\/sms-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">smsgatewaycenter.com\/sms-types\/<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., &#8220;20% off today! -SMSGAT&#8221;). Pull SMS, on the other hand, are triggered by a customer\u2019s action, like texting a keyword (e.g., &#8220;INFO&#8221; to 56161) to [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1326],"doc_tag":[],"class_list":["post-1327","docs","type-docs","status-publish","hentry","doc_category-general"],"year_month":"2026-07","word_count":91,"total_views":"0","reactions":{"happy":"2","normal":"0","sad":"0"},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"General","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/general\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=1327"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}