{"id":1771,"date":"2025-05-17T14:59:46","date_gmt":"2025-05-17T09:29:46","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=1771"},"modified":"2025-05-17T14:59:47","modified_gmt":"2025-05-17T09:29:47","password":"","slug":"whatsapp-message-rate-types","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/whatsapp-message-rate-types\/","title":{"rendered":"What are the Different WhatsApp Message Types in the Rate Plan on SMSGatewayCenter?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The WhatsApp rate plan on <strong>SMSGatewayCenter<\/strong> categorizes messages into different types, each with its own pricing. Here\u2019s what each type means:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WhatsApp Message Types<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Marketing<\/em>: Messages for promotional purposes (e.g., \u201cGet 20% off today!\u201d).\n<ul class=\"wp-block-list\">\n<li><em>Marketing_PF<\/em>: Rate per Pricing Format (e.g., per conversation or message).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Utility<\/em>: Messages for transactional updates (e.g., \u201cYour order #123 has shipped.\u201d).\n<ul class=\"wp-block-list\">\n<li><em>Utility_PF<\/em>: Rate per Pricing Format for utility messages.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Authentication<\/em>: Messages for verification (e.g., \u201cYour OTP is 1234.\u201d).\n<ul class=\"wp-block-list\">\n<li><em>Authentication_PF<\/em>: Rate per Pricing Format for authentication messages.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Service<\/em>: Messages for customer support or inquiries (e.g., \u201cHow can we assist you?\u201d).\n<ul class=\"wp-block-list\">\n<li><em>Service_PF<\/em>: Rate per Pricing Format for service messages.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Referral<\/em>: Messages encouraging referrals (e.g., \u201cInvite a friend and earn rewards!\u201d).\n<ul class=\"wp-block-list\">\n<li><em>Referral_PF<\/em>: Rate per Pricing Format for referral messages.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Rates Are Displayed<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rates are shown in your user-specific currency (e.g., INR) for each country.<\/li>\n\n\n\n<li>Example: For India \ud83c\uddee\ud83c\uddf3, Marketing might be \u201c0.85 INR\u201d while Utility is \u201c0.18 INR.\u201d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Best Practices<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the right message type for your campaign to optimize costs (e.g., use Utility for order updates, not Marketing).<\/li>\n\n\n\n<li>Check rates for your target countries before sending messages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding WhatsApp message types helps you select the most cost-effective option for your campaigns on <strong>SMSGatewayCenter<\/strong>. For assistance, contact our support team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The WhatsApp rate plan on SMSGatewayCenter categorizes messages into different types, each with its own pricing. Here\u2019s what each type means: WhatsApp Message Types How Rates Are Displayed Best Practices Understanding WhatsApp message types helps you select the most cost-effective option for your campaigns on SMSGatewayCenter. For assistance, contact our support team.<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1387],"doc_tag":[],"class_list":["post-1771","docs","type-docs","status-publish","hentry","doc_category-rate-plan"],"year_month":"2026-07","word_count":210,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Rate Plan","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/rate-plan\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1771"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1771\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1771"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=1771"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=1771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}