{"id":1995,"date":"2025-08-25T19:45:17","date_gmt":"2025-08-25T14:15:17","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=1995"},"modified":"2025-08-25T19:45:18","modified_gmt":"2025-08-25T14:15:18","password":"","slug":"what-is-the-difference-between-promotional-transactional-and-service-sms-templates","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/what-is-the-difference-between-promotional-transactional-and-service-sms-templates\/","title":{"rendered":"What is the difference between Promotional, Transactional, and Service SMS Templates?"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Promotional SMS<\/strong>: Marketing offers, sales, discounts, etc. Sent only between <strong>9 AM to 9 PM<\/strong> to non-DND numbers.<\/li>\n\n\n\n<li><strong>Transactional SMS<\/strong>: Critical messages like OTPs, banking alerts, and password resets. Can be sent 24&#215;7, including to DND numbers.<\/li>\n\n\n\n<li><strong>Service Explicit SMS<\/strong>: Messages requiring customer consent (e.g., updates about new launches).<\/li>\n\n\n\n<li><strong>Service Implicit SMS<\/strong>: Informational messages like order updates, appointment reminders, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read more on <strong><a href=\"https:\/\/www.smsgatewaycenter.com\/sms-types\/\">SMS Types<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read more on SMS Types<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1614],"doc_tag":[],"class_list":["post-1995","docs","type-docs","status-publish","hentry","doc_category-message-templates"],"year_month":"2026-07","word_count":64,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Message Templates","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/message-templates\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/1995\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=1995"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}