{"id":2252,"date":"2026-03-08T01:37:20","date_gmt":"2026-03-07T20:07:20","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=2252"},"modified":"2026-03-08T01:37:20","modified_gmt":"2026-03-07T20:07:20","password":"","slug":"what-are-system-and-data-profile-variables","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/what-are-system-and-data-profile-variables\/","title":{"rendered":"What are System and Data Profile variables?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>System<\/strong>&nbsp;variables are provided by the engine: e.g. UserInput, Payload, TimestampEpoch, TimestampHuman, ProfileName, ProfileMobile.&nbsp;<strong>Data Profile<\/strong>&nbsp;variables come from the contact\u2019s data profile (Name, Phone, Email, FirstName, LastName, City, State, Country, ZipCode, Address, Gender, Currency, Language, DOB, CreatedAt, UpdatedAt). They are read-only and shown in Variable Management under their own tabs. Use them in message text, API params, and conditions for personalization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>System&nbsp;variables are provided by the engine: e.g. UserInput, Payload, TimestampEpoch, TimestampHuman, ProfileName, ProfileMobile.&nbsp;Data Profile&nbsp;variables come from the contact\u2019s data profile (Name, Phone, Email, FirstName, LastName, City, State, Country, ZipCode, Address, Gender, Currency, Language, DOB, CreatedAt, UpdatedAt). They are read-only and shown in Variable Management under their own tabs. Use them in message text, API params, [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1964],"doc_tag":[],"class_list":["post-2252","docs","type-docs","status-publish","hentry","doc_category-workflow-builder"],"year_month":"2026-07","word_count":67,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Workflow Builder","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/workflow-builder\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2252"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2252"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=2252"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}