{"id":2303,"date":"2026-04-24T08:26:00","date_gmt":"2026-04-24T02:56:00","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=2303"},"modified":"2026-04-24T08:26:00","modified_gmt":"2026-04-24T02:56:00","password":"","slug":"what-does-ncpr_fail-or-dnd-failure-mean","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/what-does-ncpr_fail-or-dnd-failure-mean\/","title":{"rendered":"What does NCPR_FAIL or DND failure mean?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>NCPR_FAIL<\/strong>\u00a0means your SMS failed because of\u00a0<strong>NCPR\/DND<\/strong>\u00a0(India\u2019s Do Not Disturb rules). The number may be on the DND list, or the message did not pass NCPR checks. These are counted as\u00a0<strong>DND hits<\/strong>\u00a0in reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where you see it<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In\u00a0<strong>reports<\/strong>\u00a0and\u00a0<strong>A\/B Test Comparator<\/strong>, \u201cDND hits\u201d or \u201cNCPR failures\u201d show how many messages failed for this reason.<\/li>\n\n\n\n<li>In your\u00a0<strong>Delivery Report<\/strong>, the error code or reason will indicate an NCPR\/DND-related failure.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In India, sending promotional SMS to DND numbers can lead to complaints. Reducing DND hits improves compliance and delivery.<\/li>\n\n\n\n<li>You can use\u00a0<strong>Check DND Status<\/strong>\u00a0(in your panel) to verify numbers before sending and clean your list.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For more detail, see the FAQ:\u00a0<strong><a href=\"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/what-is-ncpr_fail\/\">What is NCPR_FAIL<\/a>?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NCPR_FAIL\u00a0means your SMS failed because of\u00a0NCPR\/DND\u00a0(India\u2019s Do Not Disturb rules). The number may be on the DND list, or the message did not pass NCPR checks. These are counted as\u00a0DND hits\u00a0in reports. Where you see it Why it matters For more detail, see the FAQ:\u00a0What is NCPR_FAIL?<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1965],"doc_tag":[],"class_list":["post-2303","docs","type-docs","status-publish","hentry","doc_category-errors-error-codes"],"year_month":"2026-07","word_count":129,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Errors &amp; Error Codes","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/errors-error-codes\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2303\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=2303"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}