{"id":2473,"date":"2026-06-29T20:01:00","date_gmt":"2026-06-29T14:31:00","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=2473"},"modified":"2026-06-29T20:33:22","modified_gmt":"2026-06-29T15:03:22","password":"","slug":"how-is-multi-channel-fallback-different-from-sms-fallback-on-generic-template","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/how-is-multi-channel-fallback-different-from-sms-fallback-on-generic-template\/","title":{"rendered":"How is Multi-Channel Fallback different from SMS Fallback On Generic Template?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">They solve different problems.&nbsp;<strong>Multi-Channel Fallback<\/strong>&nbsp;switches between&nbsp;<em>channels<\/em>&nbsp;(SMS, WhatsApp, RCS).&nbsp;<strong>Fallback On Generic Template<\/strong>&nbsp;is an SMS-only setting that helps match or substitute SMS templates\u2014it does not send on WhatsApp or RCS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi-Channel Fallback<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tries SMS, then WhatsApp, then RCS (based on your setup).<\/li>\n\n\n\n<li>Requires at least two channels on your account.<\/li>\n\n\n\n<li>Uses separate approved templates per channel.<\/li>\n\n\n\n<li>Configured under\u00a0<strong>Fallback \u2192 Template Mapping<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fallback On Generic Template (SMS only)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applies only within SMS template handling.<\/li>\n\n\n\n<li>Does not change channel (stays on SMS).<\/li>\n\n\n\n<li>Configured in SMS user attributes \/ template settings\u2014not in the Fallback module.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When to use which<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Goal<\/th><th>Use<\/th><\/tr><\/thead><tbody><tr><td>OTP delivered on WhatsApp if SMS fails<\/td><td>Multi-Channel Fallback<\/td><\/tr><tr><td>SMS template matching when exact template ID is unavailable<\/td><td>Fallback On Generic Template (SMS)<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>They solve different problems.&nbsp;Multi-Channel Fallback&nbsp;switches between&nbsp;channels&nbsp;(SMS, WhatsApp, RCS).&nbsp;Fallback On Generic Template&nbsp;is an SMS-only setting that helps match or substitute SMS templates\u2014it does not send on WhatsApp or RCS. Multi-Channel Fallback Fallback On Generic Template (SMS only) When to use which Goal Use OTP delivered on WhatsApp if SMS fails Multi-Channel Fallback SMS template matching when [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1979],"doc_tag":[],"class_list":["post-2473","docs","type-docs","status-publish","hentry","doc_category-multi-channel-fallback"],"year_month":"2026-06","word_count":127,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Multi-Channel Fallback","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/multi-channel-fallback\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2473\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=2473"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}