{"id":2490,"date":"2026-06-29T21:04:23","date_gmt":"2026-06-29T15:34:23","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=2490"},"modified":"2026-06-29T21:04:24","modified_gmt":"2026-06-29T15:34:24","password":"","slug":"can-i-use-fallback-for-promotional-bulk-campaigns","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/can-i-use-fallback-for-promotional-bulk-campaigns\/","title":{"rendered":"Can I use Fallback for promotional bulk campaigns?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Multi-Channel Fallback is designed for&nbsp;<strong>important transactional<\/strong>&nbsp;messages (OTP, alerts, reminders). It is not recommended for large promotional bulk campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why transactional fits best<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each failover attempt may consume credits on multiple channels.<\/li>\n\n\n\n<li>WhatsApp and RCS have template and consent rules that differ from bulk promo SMS.<\/li>\n\n\n\n<li>High-volume promo with automatic channel switching can increase cost and compliance risk.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Better approach for marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use standard SMS or WhatsApp campaign tools for promotions.<\/li>\n\n\n\n<li>Reserve Fallback for messages where delivery failure has a direct business impact.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Multi-Channel Fallback is designed for&nbsp;important transactional&nbsp;messages (OTP, alerts, reminders). It is not recommended for large promotional bulk campaigns. Why transactional fits best Better approach for marketing<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[1979],"doc_tag":[],"class_list":["post-2490","docs","type-docs","status-publish","hentry","doc_category-multi-channel-fallback"],"year_month":"2026-06","word_count":86,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Multi-Channel Fallback","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/multi-channel-fallback\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2490"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2490\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2490"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=2490"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}