{"id":2999,"date":"2026-09-18T14:52:23","date_gmt":"2026-09-18T09:22:23","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?post_type=docs&#038;p=2999"},"modified":"2026-09-18T14:52:24","modified_gmt":"2026-09-18T09:22:24","password":"","slug":"what-is-the-difference-between-rcs-message-summary-and-rcs-campaign-summary","status":"publish","type":"docs","link":"https:\/\/www.smsgatewaycenter.com\/blog\/kb\/what-is-the-difference-between-rcs-message-summary-and-rcs-campaign-summary\/","title":{"rendered":"What is the difference between RCS Message Summary and RCS Campaign Summary?"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>RCS Message Summary<\/th><th>RCS Campaign Summary<\/th><\/tr><\/thead><tbody><tr><td><strong>Shows<\/strong><\/td><td>Totals for all your RCS traffic<\/td><td>Totals for each bulk campaign<\/td><\/tr><tr><td><strong>Group \/ filter by<\/strong><\/td><td>Date, sender ID, bot, country, message type (Text or Rich)<\/td><td>Bot, campaign name, campaign ID, template, date range<\/td><\/tr><tr><td><strong>Best for<\/strong><\/td><td>Daily monitoring and reconciliation<\/td><td>Checking how each campaign performed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Columns in both reports<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total<\/strong>: messages submitted.<\/li>\n\n\n\n<li><strong>RCS Enabled<\/strong>: recipients whose phones could receive RCS.<\/li>\n\n\n\n<li><strong>Success<\/strong>, <strong>Read<\/strong>, <strong>Failed<\/strong>, <strong>Pending<\/strong>, <strong>Not Sent<\/strong>, <strong>Invalid<\/strong>, <strong>Others<\/strong>.<\/li>\n\n\n\n<li><strong>Clicked<\/strong>: recipients who tapped a button or link.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How the percentages are calculated<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read %<\/strong> = Read \u00f7 Success \u00d7 100<\/li>\n\n\n\n<li><strong>Clicked %<\/strong> = Clicked \u00f7 Read \u00d7 100<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign Summary also shows the <strong>amount<\/strong> charged per campaign, links to the campaign&#8217;s delivery report (<strong>View Report<\/strong>), and can be exported, including to PDF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> use the summaries for high-level numbers and the <strong>Delivery Report<\/strong> to troubleshoot individual messages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RCS Message Summary RCS Campaign Summary Shows Totals for all your RCS traffic Totals for each bulk campaign Group \/ filter by Date, sender ID, bot, country, message type (Text or Rich) Bot, campaign name, campaign ID, template, date range Best for Daily monitoring and reconciliation Checking how each campaign performed Columns in both reports [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[2262],"doc_tag":[],"class_list":["post-2999","docs","type-docs","status-publish","hentry","doc_category-rcs-reports"],"year_month":"2026-09","word_count":122,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/www.smsgatewaycenter.com\/blog\/author\/admin\/"},"doc_category_info":[{"term_name":"Reports","term_url":"https:\/\/www.smsgatewaycenter.com\/blog\/kb-cat\/rcs-reports\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2999"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/docs\/2999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2999"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_category?post=2999"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=2999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}