Your quality rating tells you how customers have reacted to your messages over recent days, weighted towards the most recent ones. Meta builds it mainly from negative signals: people blocking your number, reporting it, and the reasons they give when they do.<\/p>\n\n\n\n
| In your panel<\/th> | Meta’s term<\/th> | What it means<\/th><\/tr><\/thead> | ||||||
|---|---|---|---|---|---|---|---|---|
Green<\/strong><\/td>| High<\/td> | Healthy. You can keep growing your messaging limit.<\/td><\/tr> | Yellow<\/strong><\/td> | Medium<\/td> | Some negative feedback. Review what you’re sending.<\/td><\/tr> | Red<\/strong><\/td> | Low<\/td> | Serious negative feedback. Your number can’t move up a tier and may be flagged.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n | What a Low rating costs you<\/h2>\n\n\n\nA low rating blocks any tier upgrade, and it moves your number into a Flagged<\/strong> state. If the rating recovers to Medium or High within 7 days, the number returns to Connected<\/strong>. If it doesn’t, the number still returns to Connected, but with a lower messaging limit<\/strong> than before.<\/p>\n\n\n\n Quality is measured on a rolling window, so improvements show up within days rather than instantly.<\/p>\n\n\n\n |