{"id":1224,"date":"2024-08-28T16:16:34","date_gmt":"2024-08-28T10:46:34","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?p=1224"},"modified":"2024-08-28T16:19:52","modified_gmt":"2024-08-28T10:49:52","slug":"trai-url-whitelisting-directive","status":"publish","type":"post","link":"https:\/\/www.smsgatewaycenter.com\/blog\/trai-url-whitelisting-directive\/","title":{"rendered":"Urgent Update: TRAI Directive 20.08.2024 – Mandatory Whitelisting of URLs, APKs, OTT Links, and Callback Numbers for Customer Communications"},"content":{"rendered":"\n

Dear Valued Customers,<\/strong><\/p>\n\n\n\n

Warm Greetings from SMSGatewayCenter!<\/strong><\/p>\n\n\n\n

At SMSGatewayCenter<\/a><\/strong>, we are dedicated to keeping you informed about regulatory changes and new implementations that may impact Unsolicited Commercial Calls (UCC) to ensure your business remains uninterrupted and compliant.<\/p>\n\n\n\n

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In light of the TRAI Directive issued on May 12, 2023, it is now mandatory for each variable in your message templates to be pre-tagged according to its intended purpose. It is essential that no additional information is conveyed through these variables in the actual SMS beyond what is specified in the pre-tagging.<\/p>\n\n\n\n

To assist in complying with this directive and to streamline the registration process, Operators have introduced the option to pre-tag variables:<\/p>\n\n\n\n

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  1. Principle Entities (PEs)<\/strong> must ensure that URLs, APKs, OTT links, or callback numbers included in messages are whitelisted on the DLT portal before sending them to customers.<\/li>\n\n\n\n
  2. To avoid delivery failures, PEs should verify that variables are correctly tagged.<\/li>\n\n\n\n
  3. PEs must ensure that all variables are accurately tagged in accordance with the validations provided on the template registration page.<\/li>\n\n\n\n
  4. PEs can whitelist either the full URL or the dynamic URL up to the domain name.<\/li>\n\n\n\n
  5. Fixed URLs and callback numbers must be declared in the actual SMS.<\/li>\n<\/ol>\n\n\n\n

    For detailed information, please refer to the TRAI press release here<\/a> and the Direction document here<\/a>.<\/p>\n\n\n\n

    Example:<\/strong><\/p>\n\n\n\n