{"id":918,"date":"2022-09-12T10:07:00","date_gmt":"2022-09-12T04:37:00","guid":{"rendered":"https:\/\/www.smsgatewaycenter.com\/blog\/?p=918"},"modified":"2022-09-05T22:29:54","modified_gmt":"2022-09-05T16:59:54","slug":"avoiding-spam-sms-when-marketing-your-business","status":"publish","type":"post","link":"https:\/\/www.smsgatewaycenter.com\/blog\/avoiding-spam-sms-when-marketing-your-business\/","title":{"rendered":"Avoiding  Spam SMS When Marketing Your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spam text messages are a scourge. They\u2019re annoying, they\u2019re intrusive, and they\u2019re often difficult to get rid of. But what if you\u2019re the one sending them? You may be tempted to use <a href=\"https:\/\/www.smsgatewaycenter.com\">Bulk SMS<\/a> marketing to reach your customers as a business owner. After all, it\u2019s a quick and easy way to communicate with large groups of people. But before you start sending out mass text messages, there are a few things you should know. In this article, we\u2019ll give you some tips on how to avoid spam SMS when marketing your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing-1024x576.jpg\" alt=\"Avoiding  Spam SMS When Marketing Your Business\" class=\"wp-image-919\" srcset=\"https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing-1024x576.jpg 1024w, https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing-300x169.jpg 300w, https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing-768x432.jpg 768w, https:\/\/www.smsgatewaycenter.com\/blog\/wp-content\/uploads\/2022\/09\/avoiding-spam-sms-business-marketing.jpg 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is <strong>Spam<\/strong><\/strong> <strong>SMS?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spam SMS is the act of sending unsolicited text messages. It\u2019s an activity that\u2019s been around since before the first cell phones came out. While it\u2019s not illegal to send spam text messages (though in some countries, it is), it can have a negative impact on your business. First off, if you\u2019re sending spam SMS to the wrong people, you could be getting yourself into some legal trouble. Second, if you\u2019re sending spam text messages to your customers, you could be putting your reputation in jeopardy. What\u2019s more, spam text messages could lead people to block your business\u2019s phone number, which would make it hard for people to contact you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Avoid <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS When Marketing your Business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s always best to avoid sending spam in the first place. But if you really want to use SMS marketing to reach new customers, how can you do it without getting yourself into trouble? Here are a few tips to help you avoid <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS when marketing your business.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Start with the right equipment<\/strong>: Be sure to only send text messages from equipment that you own. Sending messages with someone else\u2019s equipment could get you into trouble.<\/li><li><strong>Collect the right information<\/strong>: If you\u2019re sending text messages to advertise your product or service, be sure to collect the person\u2019s name and phone number. If you\u2019re sending text messages to collect customer feedback, be sure to let your customers know that you\u2019re collecting their information.<\/li><li><strong>Limit message frequency<\/strong>: When you\u2019re sending an automated SMS campaign, be sure to program your system to limit the amount of times your message is sent.<\/li><li><strong>Stay away from certain topics<\/strong>: Some topics are more likely to get you into trouble than others. If you want to be safe, avoid sending text messages about health and wellness, financial products and services, and employment.<\/li><li><strong>Don\u2019t send unsolicited messages<\/strong>: This is an important one. If you don\u2019t have the person\u2019s consent to send them a text message, don\u2019t do it.<\/li><li><strong>Be careful about your wording<\/strong>: When you\u2019re writing your text messages, be sure to avoid anything that could be construed as spammy.<\/li><li><strong>Keep records<\/strong>: As with any marketing campaign, you should keep track of how many people are receiving each message and how they\u2019re responding to it.<\/li><li><strong>Be ready to respond<\/strong>: Just as with any other form of marketing, you should be ready to respond to customer inquiries as soon as possible.<\/li><li><strong>Know how to shut it off<\/strong>: Finally, you should know how to end your automated text message campaign.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Consent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most significant things you can do to avoid spam SMS when marketing your business is to obtain your customers\u2019 consent. Whether you\u2019re sending out automated messages or sending individual texts to select customers, you should always get your customers\u2019 permission before sending <a href=\"https:\/\/www.smsgatewaycenter.com\">bulk SMS<\/a> to their phone numbers. You can do this by including a consent clause in your terms of service or by asking them to sign a consent form. What you\u2019re looking for is verbiage that says something along the lines of, \u201c<strong>I give permission to (your company) to contact me via text.<\/strong>\u201d This will help you avoid <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS complaints. What\u2019s more, it could help your business avoid unwanted lawsuits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Get Consent from your Customers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to make sure your business avoids <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS complaints, you should always get your customers\u2019 permission before sending them a text message. But how do you actually do that? Let\u2019s take a look at a few ways you can obtain consent from your customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Place a consent clause in your terms of service<\/strong>: If you\u2019re using automated text messages to communicate with your customers, the best place to obtain their consent is in your terms of service. Be sure to make it clear that you\u2019ll be communicating with your customers via text messages.<\/li><li><strong>Ask customers to sign a consent form<\/strong>: If you\u2019re sending out individual text messages to select customers, you can obtain their consent by asking them to sign a consent form. This is a good idea if you\u2019re sending out promotional text messages.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Writing your SMS Messages<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve got your customers\u2019 permission to send them text messages. Now it\u2019s time actually to send the messages. Here are a few tips to help you write your SMS messages to make sure they don\u2019t end up in your customers\u2019 spam folders.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be clear and concise<\/strong>: Keeping your text message short and to the point can help you avoid <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS complaints. People don\u2019t want to read long messages when they\u2019re driving or doing something else that requires their hands. Keep your messages short and to the point, and you\u2019ll avoid being labelled as a nuisance.<\/li><li><strong>Include your business\u2019s phone number<\/strong>: If you\u2019re sending an automated message, be sure to include your business\u2019s phone number. This way, people can call you if they want to stop receiving your messages.<\/li><li><strong>Avoid SMS spinner software<\/strong>: While these software programs can help you send out large amounts of text messages quickly, they can also lead to you being labelled as a spammer.<\/li><li><strong>Be careful with hyperlinks<\/strong>: If you\u2019re linking to a website in a text message, be sure the link isn\u2019t spammy or malicious.<\/li><li><strong>Don\u2019t use all capitals<\/strong>: Avoid using all capitals in your text messages. It\u2019s considered rude and could get you labelled as a spammer.<\/li><li><strong>Avoid SMS spook words<\/strong>: Some words are spookier than others. If you don\u2019t want your messages to get caught in someone\u2019s spam folder, you should avoid using words such as \u201cfree,\u201d \u201csavings,\u201d and \u201cdiscount.\u201d<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Monitoring your Results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to avoid <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Spam SMS, you need to know how your customers are responding to your messages. For example, if you\u2019re sending automated messages to get people to sign up for your SMS Contact list, you want to make sure they\u2019re clicking on the link. If they aren\u2019t, you\u2019ll want to stop sending that message. If you\u2019re sending individual text messages, you\u2019ll want to monitor how your customers are responding to them. This can help you avoid sending too many messages to people (or too few). And if you\u2019re sending text messages to collect customer feedback, you need to monitor how they\u2019re responding. This can help you identify problems with your product or service and address them before they have a chance to get out of hand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spam text messages are a scourge. They\u2019re annoying, they\u2019re intrusive, and they\u2019re often difficult to get rid of. But what if you\u2019re the one sending them? You may be tempted to use Bulk SMS marketing to reach your customers as a business owner. After all, it\u2019s a quick and easy way to communicate with large [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[590,86,153,188,176,70,13,27,62,90,588,589,214],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-gateway-info","tag-avoid-sms-spam-complaints","tag-bulk-sms","tag-bulk-sms-marketing","tag-bulk-sms-provider","tag-otp-sms","tag-sms-campaign","tag-sms-gateway","tag-sms-gateway-center","tag-sms-marketing","tag-sms-messages","tag-spam-sms","tag-spam-text-messages","tag-text-messages"],"_links":{"self":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":0,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsgatewaycenter.com\/blog\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}