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What sets Transactional Messaging apart from Promotional Messaging?
Last Updated: 26/02/2025Transactional SMS Messaging delivers essential, non-marketing updates like OTPs or order confirmations (e.g., “Order #123 shipped -SMSGAT”), available 24/7 with alpha sender IDs. Promotional Messaging focuses on marketing, such as offers or ads (e.g., “50% off! -123456”), restricted to 9 AM – 9 PM, using numeric IDs, and blocked for DND users. Both are vital,...
Does the OTP route vary between Transactional and Promotional SMS?
Last Updated: 26/02/2025Yes, OTP (One-Time Password) delivery uses a dedicated Transactional route, not Promotional. Transactional SMS, including OTPs, are sent via high-priority channels for instant delivery, available 24/7, and exempt from DND restrictions (e.g., “Your OTP is 123456 -SMSGAT”). Promotional SMS, restricted to 9 AM – 9 PM and blocked for DND numbers, aren’t suitable for OTPs...
How do Push SMS and Pull SMS differ?
Last Updated: 26/02/2025Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., “20% off today! -SMSGAT”). Pull SMS, on the other hand, are triggered by a customer’s action, like texting a keyword (e.g., “INFO” to 56161) to...