AI Agent Builder for WhatsApp, RCS, SMS & Web Chat

AI Agent Builder is SMSGatewayCenter's no-code platform for creating custom AI agents (bots) that hold real conversations with your customers on WhatsApp, RCS, SMS, Telegram, and your website, all from one dashboard.

Instead of writing rigid keyword-based flows, you describe your business and your goals, and the platform drafts a working agent for you. You choose the AI model behind it, teach it from your own website and documents, decide exactly what it is and is not allowed to do, and connect it to the channels your customers already use.

Typical use cases include:

• Sales assistants that qualify leads and answer pricing questions on WhatsApp
• 24/7 customer support that answers FAQs and escalates complex issues to a human
• Order status and appointment bots that look up information and send updates
• Website chat agents that convert visitors before they leave the page

You need AI Agent Builder enabled on your account, plus WhatsApp, RCS, SMS, or Telegram licensed for the channels you want the agent to use.

The Bot Wizard walks you through every decision an AI agent needs before it can talk to a real customer, no technical expertise required:

1. Purpose: Pick an industry template, Customer Support, Sales Assistant, FAQ Bot, Appointments, Order Status, or start fully custom, then describe your business, audience, and goals.
2. AI Draft: The platform generates a first working draft of your agent from your description.
3. Personality: Choose a tone, Friendly, Professional, Support Agent, Concise, Formal, Enthusiastic, Calm, Witty, Coach, Premium, Technical, or Casual, and write custom instructions.
4. Safety: Turn on guardrails, content moderation, PII redaction, topic restrictions, and set fallback messages for blocked or failed replies.
5. Knowledge: Feed the agent your website, PDFs, text or Markdown files, and CSV data so it answers from your actual content.
6. Test: Try the agent in a live playground before anything reaches a real customer.
7. Connect: Publish the agent to WhatsApp, RCS, SMS, Telegram, or your Web Chat Widget.

You are not locked into one AI provider. Pick the model that fits your budget and quality needs, and see platform cost per 1M tokens before you commit:

• OpenAI models, including fast, low-cost options for high-volume chat.
• Azure OpenAI for teams that need enterprise-grade hosting.
• Anthropic (Claude) models for nuanced, careful responses.
• Google Gemini models for multimodal and cost-efficient use cases.
• Custom model ID if your account has access to a specific model your provider offers.

Only providers enabled on your account are shown, and you can change the model at any time without rebuilding your agent.

An AI agent is only useful if it can act, not just chat. Under Tools & Actions, you enable the exact capabilities each agent is allowed to use, and reference them in instructions with a simple @toolname mention:

• Send WhatsApp: Reply and proactively message using your linked WhatsApp Business API connection.
• Send RCS: Send rich, branded RCS messages using your connected RCS agent.
• Send SMS: Fall back to plain SMS using your approved templates.
• Send Telegram: Message customers on a linked Telegram bot connection.
• Send Email: Send email using your own SMTP settings.
• Call Custom API: GET or POST to your own systems, with JSON or XML body and response parsing, so the agent can look up orders, check stock, or submit a lead.
• Send Webhook: Fire a webhook so the agent can trigger workflows in your CRM or helpdesk.
• Human Handoff: Route the conversation to a named agent queue (for example, "sales") the moment the bot should not continue alone.

Only the messaging tools for products already active on your account appear, so an agent never tries to send on a channel you have not enabled.

Every agent ships with configurable safety controls so you stay in control of what it says and to whom:

• Content moderation: Block harmful, abusive, or illegal requests automatically.
• PII protection: Redact phone numbers and emails in replies, and check outbound messages for leaked personal data.
• Stay on topic: Set allowed and blocked topics so the agent declines anything outside its scope.
• Prompt injection detection: Off, Standard, or Strict protection against attempts to hijack the agent's instructions.
• Hallucination guard, toxicity filter, brand tone check, and competitor mention rules for teams that need tighter enterprise controls.
• Rate limiting and session caps to control cost and prevent abuse.

Your agent's knowledge comes directly from your business, not a generic model's guesswork:

• Website crawl: Point it at your site and it indexes your pages automatically in the background.
• Documents: Upload PDFs, TXT/Markdown files, or structured CSV FAQ and product data.
• Knowledge Studio to review and refine what the agent has learned.
• Analytics and Conversation Logs to see exactly what customers are asking and how the agent responded.

Combine this with Human Handoff and every conversation your agent cannot resolve lands with the right team, with full context intact.

1. Enable AI Agent Builder on your account by contacting Sales or your account manager.
2. Confirm channels you want the agent to use: WhatsApp, RCS, SMS, or Telegram, licensed on your account.
3. Open My Bots in your panel and click Create Bot to launch the wizard.
4. Describe your use case, pick a personality, add knowledge sources, and set safety rules.
5. Test in the Playground, then Connect your agent to WhatsApp, RCS, SMS, Telegram, or your Web Chat Widget.

Pair this with our WhatsApp Business API, RCS Messaging, and Web Chat Widget to put your AI agent in front of customers on every channel.