Google Sheets Integration: Send & Receive SMS, WhatsApp, Voice and RCS
Connect your Google account once, and your spreadsheet stays in sync with your messaging automatically. Turn on Send SMS, Send WhatsApp, Send Voice Call, or Send RCS for any sheet, and every new row triggers a message. Turn on Log incoming SMS/WhatsApp/RCS and replies get written back as new rows. No Apps Script, no code to paste, no manual deployment.
⭐ What is Google Sheets Integration?
Google Sheets Integration connects a spreadsheet to your SMSGatewayCenter account so the sheet and your messaging stay in sync automatically, with no extra software. Add a row, and a message goes out. A customer replies, and it lands back in your sheet as a new row.
⭐ What Can You Automate, Per Sheet?
- ✅ Send SMS, WhatsApp, Voice Call, or RCS automatically when someone adds a new row
- 🔗 Personalized messages using
{Mobile},{Name}and any other column header on your sheet - 📥 Log incoming SMS, WhatsApp, or RCS replies back into the sheet as new rows, automatically
- 📊 Track SENT/FAILED/DELIVERED status per row with an optional status column
- ⚙️ One-time Google account connect, then pick the spreadsheet you want to automate
- 🔒 Fully secure, DLT, and TRAI-compliant for Indian businesses
This solution is ideal for businesses, startups, educators, and enterprises who want a no-code way to send and receive messages using the familiarity of Google Sheets.
Automate SMS, WhatsApp, Voice, and RCS both ways from your Google Spreadsheet using SMSGatewayCenter. One-click connect, reliable delivery, and no code to maintain.
Why We Ask for Google Sheets Access
In full transparency, here is exactly what our Google connection requests and why.
Your account email
openid, email
Used only to show which Google account is connected on your Sheet Connections page, and to let you disconnect it. We do not use this to log you into anything else.
Read and write your spreadsheets
.../auth/spreadsheets
Needed to read new rows from the sheet you connect, and to write delivery status or incoming replies back into it. We only read from and write to the specific spreadsheet and tab you select when you connect a sheet; we do not open or modify any other spreadsheet on your own initiative.
List your spreadsheet names
.../auth/drive.metadata.readonly
Needed to show your spreadsheet names and tabs in the "Connect a Sheet" dropdown so you can pick one. This only reads file names and metadata, never the contents of your Drive files.
Read our full Privacy Policy for how we handle data from this integration. You can disconnect your Google account at any time from the Google Sheets Integration page in your SMSGatewayCenter account.
How It Works
Four Steps, No Code
1. Connect Your Google Account
One-time OAuth connect from your SMSGatewayCenter dashboard. We only read and write the spreadsheet you explicitly pick, never any other file in your Drive.
2. Pick Your Sheet & Columns
Choose the spreadsheet and tab, then tell it which column holds the mobile number. Any other header becomes a personalization variable.
3. Turn On the Channels You Need
Flip on Send SMS, WhatsApp, Voice, or RCS for outbound, and Log incoming SMS, WhatsApp, or RCS for inbound. Mix and match per sheet.
4. It Runs Automatically
New rows and incoming replies are picked up on a short polling cycle, about once a minute, no manual triggering needed.
Step-by-Step: Connect Google Sheets to SMSGatewayCenter
Follow these steps in order. The whole setup takes under five minutes.
Step 1: Open Google Sheets Integration
Login to your SMSGatewayCenter account. From the sidebar, go to Integrations and click on Google Sheets.
Step 2: Connect Your Google Account
Under Google Account, click Connect. Google will ask you to sign in and confirm the permission request. This is a one-time step. Google's permission screen lists broad-sounding access to spreadsheets and file names, but in practice we only read and write the single spreadsheet you connect in the next step, and never touch any other file. See why we ask for this access above for the exact scopes.
Connected as: your Google account email will show here once linked, with a Disconnect option available any time.
Step 3: Click "Connect a Sheet"
Under Sheet Connections, click the + Connect a Sheet button in the top right. This opens the setup dialog for a single spreadsheet and tab.
Step 4: Pick the Spreadsheet, Tab, and Mobile Column
Choose your Spreadsheet from the dropdown (only sheets you have opened once while signed into the connected account are listed), then pick the Sheet tab. In row 1 of that tab, make sure you have column headers, for example Name, Mobile, Company. Select which column holds the mobile number.
Optionally, pick a Status column too. If set, each row gets marked SENT/FAILED right after sending, then updated to DELIVERED/UNDELIVERED once the carrier confirms.
Step 5: Turn On the Channels You Want to Send
Scroll down in the same dialog. For each channel you want to trigger automatically on a new row, flip its switch on:
- Send SMS on new row: message the row's mobile number automatically when it's added.
- Send WhatsApp on new row: send an approved WhatsApp template to the row's mobile number.
- Send voice call on new row: call the row's mobile number and play an approved audio clip.
- Send RCS on new row: send an approved RCS template to the row's mobile number.
Write your message using any column header as a variable, for example {Name}, {Mobile}, {Company}. Each new row fills these in with its own values.
Step 6: Turn On Incoming Logging (Optional)
Further down the same dialog, flip on any of these if you want replies written back into the sheet as new rows automatically:
- Log incoming SMS: writes incoming SMS replies back into the sheet.
- Log incoming WhatsApp: writes incoming WhatsApp messages back into the sheet.
- Log incoming RCS: writes incoming RCS messages back into the sheet.
Step 7: Save the Connection
Click Connect Sheet at the bottom of the dialog. Your sheet now appears under Sheet Connections with its channel toggles listed, and you can edit them any time from the same table.
One click saves the sheet, tab, column mapping, and every toggle you set.
Step 8: Test It
Add a new row to your connected sheet with a real mobile number in the mobile column. Wait a minute or two, since automations run on a short polling cycle. Check Recent Activity on the Google Sheets Integration page to confirm the row was picked up, or check Delivery Reports in your panel.
You can also contact us if you are facing issues, our team will help you get set up smoothly.
New rows and incoming replies show up in Recent Activity with a status per row.
👍 Setup Complete!
If you are having difficulty, write to us at contact @ smsgatewaycenter.com for assistance.
Before You Begin
- An SMS Gateway Center account with credits in your account balance and a paid subscription.
- A Google account with access to Google Spreadsheets.
- For the channels you plan to send on, keep the relevant DLT/approval details ready:
- Sender ID / Entity ID for SMS, as per DLT.
- Approved WhatsApp template for WhatsApp sends.
- Library ID of an uploaded audio clip for Voice calls.
- Approved RCS template for RCS sends.
Good to Know
- Automations run on a short polling cycle, about once a minute, so a new row or reply may take up to a minute or two to show up.
- You can connect multiple sheets and tabs, each with its own channel toggles.
- An optional status column marks each row SENT/FAILED right after sending, then updates to DELIVERED/UNDELIVERED once the carrier confirms.
- Disconnecting your Google account at any time stops all automations for that connection.
Ready to connect your Google Sheet to SMSGatewayCenter?
Frequently Asked Questions about Google Sheets Integration
Google Sheets Integration connects your Google Spreadsheet to SMSGatewayCenter so it can send SMS, WhatsApp, Voice, or RCS messages automatically when new rows are added, and log incoming replies back into the sheet. It works one-click connected, without pasting any Apps Script code.
No. The integration now connects directly through your SMSGatewayCenter account with a one-time Google sign-in. There is no code editor, no manual deployment, and no "unsafe app" warning to click through.
You can send SMS, WhatsApp, Voice Call, or RCS automatically on a new row, and separately log incoming SMS, WhatsApp, or RCS replies back into the sheet. Each is a separate toggle, so you can turn on only what you need per sheet.
Automations run on a short polling cycle, about once a minute. A new row or an incoming reply may take up to a minute or two to be picked up and processed.
Yes. Put a header in row 1 of each column, for example Name, Mobile, Company, and reference any of them in your message template as {Name}, {Company}, and so on. Each new row fills those in with its own values.
Three: your account email (to show which Google account is connected), read/write access to spreadsheets (to read new rows and write status or replies), and read-only access to your Drive file names (to populate the spreadsheet picker). We only read and write the single spreadsheet you connect; we never open, read, or modify any other file. See Why We Ask for Google Sheets Access above for the full breakdown, and our Privacy Policy for how this data is handled.
Yes. Messages sent through this integration use the same DLT-registered, TRAI-compliant routes as the rest of your SMSGatewayCenter account.
