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Access our blog to gain knowledge about the newest developments and expert recommendations for bulk SMS, voice call services, and WhatsApp Business API usage. The blog features content ranging from marketing strategies and latest industry news to technical guides and product announcements. We provide the resources you need to optimize your communication strategies and learn about our platform's latest features.

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Bulk SMS Marketing Best Practices

Unlike other forms of marketing currently in use across the world, the open and read rate for bulk SMS messages is greater. This has provoked the upsurge of bulk SMS marketing by companies across the globe. However, to achieve ultimate success, there are guidelines for realization of bulk SMS marketing best practices.

Bulk SMS Marketing Best Practices

Bulk SMS MarketingClear and Concise Bulk SMS Marketing Message

Be clear and concise in your bulk SMS message. Let it be informative to the recipients on what services or products they can get from you and how to go about it.

Seek Permission

Seek the permission of the recipients to send them more bulk SMS marketing messages. This can be achieved by letting them reply to you using specific words. Without their permission, you will be spamming their message’s inbox without achieving any marketing advantage.

Bulk SMS Frequency

Choose the frequency of messaging the recipients. Depending on the service/ product you are marketing, the frequency of messaging could vary. However, keep in mind that very frequent messages may be off-putting to your recipients.

Disclaimer

Include disclaimers in your first message. This is to create an environment of transparency and trust between you and your recipients. This can be as simple as stating that “message and data rates apply” or “Terms and conditions apply”

Opt-out Option

Provide an exit for recipients who opt out of the program. This should be open for them at any time of their choice. You can include a message for rejoining to send to those who opt out just in case they change their minds.

Bulk SMS Timing

Send SMS messages during normal hours, preferably during the day. Since this is a marketing system, it would be best for your recipients to get their messages during the day to keep their audience.

Simple Language

Use simple straightforward language. Avoid shorthand and abbreviations which may be misconstrued by different people. Example: Thx for signing up, Vst 2day to grab cpns. Rgds, Hotel Bagheecha

Valuable Messaging

Provide value for each SMS message sent. Since you have the audience of the recipients, make each and every SMS message as valuable as practically possible. Do not send worthless SMS.

SMS Gateway Center provides Bulk SMS Marketing Campaigns in India, Contact us at https://www.smsgatewaycenter.com/contact/

 

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SMS Gateway Center Desk

SMS Gateway Center is one of the largest and leading SMS Provider in India. It is run by a large professional team to cater small companies to large corporate companies. SMS Gateway Center is associated with the best operators in India covering the entire states in India. SMS Gateway Center has been serving through its SMS Resellers in more than 20 states in India. To become our SMS Reseller, kindly contact us

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