Unlike other forms of marketing currently in use across the world, the open and read rate for bulk SMS messages is greater. This has provoked the upsurge of bulk SMS marketing by companies across the globe. However, to achieve ultimate success, there are guidelines for realization of bulk SMS marketing best practices.
Bulk SMS Marketing Best Practices
Be clear and concise in your bulk SMS message. Let it be informative to the recipients on what services or products they can get from you and how to go about it.
Seek the permission of the recipients to send them more bulk SMS marketing messages. This can be achieved by letting them reply to you using specific words. Without their permission, you will be spamming their message’s inbox without achieving any marketing advantage.
Bulk SMS Frequency
Choose the frequency of messaging the recipients. Depending on the service/ product you are marketing, the frequency of messaging could vary. However, keep in mind that very frequent messages may be off-putting to your recipients.
Include disclaimers in your first message. This is to create an environment of transparency and trust between you and your recipients. This can be as simple as stating that “message and data rates apply” or “Terms and conditions apply”
Provide an exit for recipients who opt out of the program. This should be open for them at any time of their choice. You can include a message for rejoining to send to those who opt out just in case they change their minds.
Bulk SMS Timing
Send SMS messages during normal hours, preferably during the day. Since this is a marketing system, it would be best for your recipients to get their messages during the day to keep their audience.
Use simple straightforward language. Avoid shorthand and abbreviations which may be misconstrued by different people. Example: Thx for signing up, Vst 2day to grab cpns. Rgds, Hotel Bagheecha
Provide value for each SMS message sent. Since you have the audience of the recipients, make each and every SMS message as valuable as practically possible. Do not send worthless SMS.