Shopping has witnessed a new trend among most Indian Shoppers. Right from buying vegetables and fruits to jewelries, clothing and accessories to home decor, daily ration to beauty and health care products, everything has changed enormously. A total revolution has taken place in terms of buying patterns, changing consumer behavior, brand consciousness, product awareness and many more in context with Indian shopping history.
And the root cause for all these transformation is the birth of Modern Retailing. Huge malls, multiplexes, hyper and supermarkets, discounted shops, Multi Brand outlets; Conventional and Departmental stores have given a new dimension to the Retail sector in India.
No wonder, Retail Industry is growing steadily over the past couple of years. With the entry of large corporate houses, MNCs, Foreign JVs, FDIs, making foray into this arena, retail sector is rapidly capturing the Indian market in full swing. The vast working middle-class families, changing lifestyles, fashion fiesta youngsters, wanting demands are few reasons for rise of Retail Industry in India.
Meanwhile Retailers are exploring newer avenues to increase their sales and business. Few of the marketing strategies that retailers are adopting these days are like understanding the consumer demands, adapting smarter technology, gauging market situations, etc.
Bulk SMS Services for Retail Sector Industry
In order to build long term relationship and trust among its customers, retailers are making use of SMS marketing service to bring back more and more customers to their stores. It is a need of an hour to associate loyal clientele with utmost care and special attention. Structuring a loyalty program via SMS service is one of the best ways to make customers coming into the stores regularly.
Promoting brands, new arrivals, announcing discount offers, special festive rate cards, updates on new launches, product details are few of the services which retailers are using with the help of texting services. Retailers consider SMS marketing as best tool for marketing campaigns.
They feel they can have a direct communication channel with their customers, while sending a text message. Time being the ruling factor consumers these days finds themselves to be extremely busy. It becomes necessary for retailers to be more alert, updated and direct while marketing their product. SMS marketing seems to be the simplest and effective solution to send out alerts and updates on promotions and sales.
Considered one of the cost effective and fastest medium for interaction more and more retailers are engaging into SMS marketing. Also with the help of bulk messaging service, retailers can send bulk messages regarding promotions and sales, reminders, offer details to multiple targets at a single go.
We at SMS Gateway Center have given our retail clients a chance to cost effectively reach their customers using our Bulk SMS service which will help their businesses grow. We offer fast, effective and direct messaging solutions to help you grow your retail business in many folds.
We rest assure you that the future of the India Retail Industry has positive outlook, with the growing market demands, favorable government policies and emerging technologies making the opportunity more wide open for operations.
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