Using SMSGatewayCenter’s Bulk Voice Call service for promotional messages requires adherence to regulatory guidelines to ensure compliance and avoid penalties. Here’s how to stay compliant:
- Obtain Opt-In Consent:
- Ensure all recipients have explicitly opted in to receive promotional messages, as required by WhatsApp and TRAI (Telecom Regulatory Authority of India) guidelines.
- Use SMSGatewayCenter’s Add Opt-In page to manage your opt-in list and verify consent.
- Target Non-DND Numbers:
- Promotional messages must only be sent to non-DND numbers to comply with regulations.
- Filter your contact list to exclude DND numbers before launching a campaign.
- Adhere to Time Restrictions:
- Send promotional messages only between 10:00 AM and 8:00 PM IST, as mandated for marketing communications.
- Schedule campaigns accordingly (e.g., set for May 16, 2025, at 11:00 AM IST).
- Provide Opt-Out Options:
- Include instructions for recipients to opt out (e.g., “Reply STOP to unsubscribe”).
- Use SMSGatewayCenter’s Manage Opt-In page to mark numbers as opted out if requested.
- Keep Messages Clear and Relevant:
- Avoid misleading or spam-like content in your voice messages.
- Ensure the message provides value (e.g., “Get 20% off this weekend! Visit our store by May 18, 2025.”).
- Document Compliance:
- Maintain records of opt-in confirmations and campaign details to demonstrate compliance if required.
SMSGatewayCenter helps you stay compliant while running effective promotional voice campaigns. For assistance, contact our support team.