The PE-TM Binding Chain process on the Airtel DLT platform enables enterprises (Principal Entities) to establish a compliant SMS workflow by linking with telemarketers (TMs). This ensures adherence to TRAI regulations for SMS traffic in India. The chain requires enterprises to define their telemarketers, who then either act as the Telemarketer Delivery (TMD) or connect to another TM in the chain. The TMD finalizes the workflow by hashing it for DLT scrubbing. This article provides a step-by-step guide for enterprises to initiate a PE-TM Binding Chain on the Airtel DLT portal.
Prerequisites #
Before you begin, ensure you have the following:
- An active enterprise account on the Airtel DLT portal (https://www.airtel.in/business/commercial-communication/home).
- Your registered login credentials (username and password).
- The Telemarketer’s details, such as their Ref ID, DLT ID, or Name, to search for them on the portal (e.g., 1102523340000011213 for Popular SoftTech and Marketing Private Limited).
Step-by-Step Instructions #
Step 1: Log In to the Airtel DLT Portal #
Access the Airtel DLT portal and log in using your registered enterprise credentials. Once logged in, navigate to DLT from the left menu bar and select Manage SMS Workflow.
Step 2: Initiate a New PE-TM Mapping #
In the Manage SMS Workflow section, click on Register New PE-TM Mapping to start the process of adding a telemarketer.
Step 3: Begin the Creation Process #
Click on Start Creating to begin setting up the PE-TM Binding Chain.
Step 4: Search for the Telemarketer #
Search for the telemarketer by entering their Ref ID, DLT ID (1102523340000011213), or Name (Popular SoftTech and Marketing Private Limited) in the search field.
Step 5: Select the Telemarketer #
From the search results, choose your desired telemarketer and click Proceed to add them to the chain.
Step 6: Save the Workflow #
Click Save to finalize the PE-TM mapping. This will send an approval request to the telemarketer for confirmation.
Step 7: Check the Workflow Status #
To monitor the status of your PE-TM request, click on View Workflow. The status will update once the telemarketer approves the request.
Important Notes #
Here are key points to understand about the PE-TM Binding Chain process:
- All Principal Entities (PEs) must define their Telemarketer (TM) on the Airtel DLT portal.
- Telemarketers (TMs) must either:
- Identify themselves as the Telemarketer Delivery (TMD), responsible for final SMS delivery through the Telecom Service Provider (TSP), or
- Select another TM in the chain, who will then define their role as TMD or add another TM.
- Once the full chain (PE → TM → TM → TMD) is defined, the TMD must hash the workflow to ensure compliance during SMS submission for DLT scrubbing.
List of Abbreviations #
- PE (Principal Entity): The business owner initiating the chain.
- TM (Telemarketer): An intermediary connected to the PE, linking to another TM or TMD, but not directly to the operator.
- TMD (Telemarketer Delivery): The entity directly connected to the Telecom Service Provider (TSP) for SMS delivery.
- TSP (Telecom Service Provider): The operator (e.g., Airtel) from which the SMS originates.
Conclusion #
Setting up a PE-TM Binding Chain on the Airtel DLT portal is a simple process that ensures your SMS campaigns comply with TRAI regulations. By following these steps, enterprises can efficiently link with telemarketers and manage their SMS workflows. For any assistance, contact our support team at contact @ smsgatewaycenter.com or call us at +91-9619-141-191.
Check more info on DLT SMS.