- Treat identifiers as short, descriptive tags: include campaign, product, or region codes (e.g.,
promo_q3_india_banner). Avoid spaces; use underscores or hyphens. - Descriptions should give enough context for teammates to understand the asset’s usage: mention target audience, language, version, and date (e.g., “FAQ PDF for shipping costs – English – updated Jan 2024”).
- When managing multiple WABA numbers, always confirm the dropdown selection before uploading. If the same asset is needed across connections, upload it to each WABA-WhatsApp doesn’t share media IDs between accounts.
- Agents inherit the master user’s permissions; document naming rules so everyone follows the same standards.
- Maintain a spreadsheet or documentation linking media IDs to templates, automations, and campaigns, and perform quarterly clean-ups to remove obsolete files.
Best Practices for WhatsApp Media Identifiers, Descriptions & Multi-Account Setups
Updated on 13/11/2025
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