Categories are Meta’s classification for flows (e.g. SIGN_UP, SIGN_IN, APPOINTMENT_BOOKING, LEAD_GENERATION, CONTACT_US, CUSTOMER_SUPPORT, SURVEY, OTHER). You choose one in the builder Category dropdown. Meta uses it for approval and display. Pick the category that best matches your flow’s purpose to avoid rejection.
What are flow categories and why do I need one?
< 1 min read
Updated on 07/08/2026