No. Workflow Builder is SMSGatewayCenter’s journey/automation tool (triggers, messages, conditions, API calls, etc.). WhatsApp Flow is Meta’s structured form format (screens + components) that opens when the user taps a flow button in a message. You can send a flow to users from Workflow Builder using the Send Flow message node – so the two work together: you design the flow in WhatsApp Flows, then trigger it from a workflow.
Is WhatsApp Flow the same as Workflow Builder?
Updated on 07/03/2026
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