The WhatsApp rate plan on SMSGatewayCenter categorizes messages into different types, each with its own pricing. Here’s what each type means:
WhatsApp Message Types #
- Marketing: Messages for promotional purposes (e.g., “Get 20% off today!”).
- Marketing_PF: Rate per Pricing Format (e.g., per conversation or message).
- Utility: Messages for transactional updates (e.g., “Your order #123 has shipped.”).
- Utility_PF: Rate per Pricing Format for utility messages.
- Authentication: Messages for verification (e.g., “Your OTP is 1234.”).
- Authentication_PF: Rate per Pricing Format for authentication messages.
- Service: Messages for customer support or inquiries (e.g., “How can we assist you?”).
- Service_PF: Rate per Pricing Format for service messages.
- Referral: Messages encouraging referrals (e.g., “Invite a friend and earn rewards!”).
- Referral_PF: Rate per Pricing Format for referral messages.
How Rates Are Displayed #
- Rates are shown in your user-specific currency (e.g., INR) for each country.
- Example: For India 🇮🇳, Marketing might be “0.85 INR” while Utility is “0.18 INR.”
Best Practices #
- Choose the right message type for your campaign to optimize costs (e.g., use Utility for order updates, not Marketing).
- Check rates for your target countries before sending messages.
Understanding WhatsApp message types helps you select the most cost-effective option for your campaigns on SMSGatewayCenter. For assistance, contact our support team.