The WhatsApp rate plan on SMSGatewayCenter varies by country and message type due to several factors that affect pricing. Here’s why:
Why Rates Vary by Country #
- Regional Pricing Models: WhatsApp sets different pricing based on the country’s market, currency, and operational costs (e.g., India 🇮🇳 might have lower rates than the USA 🇺🇸).
- Currency Differences: Rates are shown in your user-specific currency, which can lead to variations based on exchange rates.
- Local Regulations: Some countries have specific taxes or compliance costs that affect pricing.
Why Rates Vary by Message Type #
- Message Purpose: Different message types (Marketing, Utility, Authentication, Service, Referral) have varying operational costs for WhatsApp.
- Example: Marketing messages (e.g., “0.85 INR”) may cost more than Utility messages (e.g., “0.18 INR”) due to higher scrutiny for spam prevention.
- Usage Complexity: Authentication messages (e.g., OTPs) might have lower rates due to their transactional nature, while Service messages (e.g., customer support) may vary based on conversation duration.
- Platform Fee (PF): Each message type has a per-PF rate, which might reflect costs per conversation or message, depending on WhatsApp’s pricing structure.
Best Practices #
- Review rates for your target countries and message types before launching campaigns.
- Opt for the most cost-effective message type for your campaign goals (e.g., Utility for order updates).
Understanding rate variations helps you optimize costs for WhatsApp campaigns on SMSGatewayCenter. For assistance, contact our support team.