Market Research

Promotional and Survey SMS for a Global Market Research Firm's Client Programs

How a global market research firm uses SMSGatewayCenter's Bulk SMS platform for promotional messaging and survey outreach on behalf of its clients.

A Global Market Research Firm India 2 min read

This client is a global market research firm that uses SMSGatewayCenter's Bulk SMS platform to run promotional messaging and survey outreach on behalf of its own clients, reaching respondents directly on their phones to drive participation in research programs.

The Solution

Bulk SMS through SMSGatewayCenter

Bulk SMS

The firm uses SMSGatewayCenter's Bulk SMS platform for two distinct workflows on behalf of its clients: promotional messaging to inform recipients about a program or offer, and survey SMS to invite participation and collect responses.

Why It Matters for Market Research

Direct survey outreach

SMS reaches respondents on any handset without needing an app or internet access at the time of send, useful for large, diverse respondent panels.

Separate promotional workflows

Promotional and survey sends are kept on their own registered templates and routing, matched to their distinct purpose.

DLT-compliant delivery

Both promotional and survey messaging follow TRAI DLT registration requirements for headers and templates.

About This Client

This client is a global market research firm that runs client survey and promotional messaging programs using SMSGatewayCenter's Bulk SMS platform.

Running survey or promotional campaigns for clients?

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Frequently Asked Questions

How does a market research firm use SMS in its client programs?

The firm uses SMSGatewayCenter's Bulk SMS platform to run both promotional messaging and survey outreach on behalf of its clients, reaching respondents directly to drive participation in research and feedback programs.

What is the difference between the promotional and survey use cases here?

Promotional SMS is used to inform recipients about a client program or offer, while survey SMS is used to invite participation in research and collect responses, each requiring its own registered DLT template and routing.

Why choose SMS for survey outreach over other channels?

SMS reaches respondents on any handset without requiring an app or internet access at the time of send, which matters for research firms running large, diverse respondent panels across India.

Case study at a glance

ClientA Global Market Research Firm
IndustryMarket Research
LocationIndia
ChannelsBulk SMS

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Testimonials

Why do Great Businesses Trust SMS Gateway Center?

We have tied up with other SMS providers also, but SMS GatewayCenter is quite good. Good Service from the team. We are very happy with the service be it accounts related or technical issue. We always get good response.

Kurlon IT

2022-08-04

We have an excellent experience with SMS Gateway Center. The services and support has been of very high standard.

INOX Air Products

2018-02-09

I’ve been using SMSGatewayCenter’s bulk SMS and WhatsApp services since early 2022 for my small business, and the experience has been fantastic. The platform is intuitive, and the message delivery is incredibly reliable, reaching my customers without fail. The 24/7 support team is quick to assist, and the cost-effectiveness is a big plus. It’s transformed how I connect with my audience, and I highly recommend it to other entrepreneurs! (Google Revirews)

Shalabh Arora

2025-04-11

We’ve been using your bulk SMS services for a few months, and the results have been phenomenal. The open rates and customer engagement have gone through the roof. Highly recommend for any business looking to scale fast! (Google Revirews)

Reflex

2025-04-11

I’m Vedanth Gowda, leading a finance business, and I’ve been leveraging SMSGatewayCenter’s bulk SMS and WhatsApp tools —absolutely transformative! The platform’s speed and precision in delivering financial alerts to my clients are unmatched, giving me a competitive edge. Samrat’s expertise in tailoring notification workflows for market updates was a standout, and the robust security features instilled trust. The affordable pricing and proactive support team make it a no-brainer. Perfect for finance pros aiming to elevate client trust and efficiency! (Google Revirews)

Vedanth Gowda

2025-04-18

From day one, the team at SMS GATEWAY CENTER guided us through setup, testing, and launching campaigns. Their support is A+. Whether you’re new to SMS marketing or experienced, they make it smooth. Thank you Aakash. (Google Revirews)

Naval Bhatnagar

2025-04-12

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