WhatsApp Business API for Candidate Outreach and Follow-Up at a Skills Training Organization
How a national skills training organization uses SMSGatewayCenter's WhatsApp Business API to follow up with candidates who missed a call, share test and registration information, and guide them toward completing enrollment.
This client is a national skills training organization that runs candidate outreach for its skills tests and training programs through SMSGatewayCenter's WhatsApp Business API. When an outbound call to a candidate goes unanswered, the organization follows up over WhatsApp instead of losing the candidate to a missed connection.
The Solution
WhatsApp Business API through SMSGatewayCenter
WhatsApp Business API
The organization uses SMSGatewayCenter's WhatsApp Business API to reach candidates it could not connect with by phone, sharing test and program details, along with a brochure as a document attachment, and inviting the candidate to reply or call back for help with registration.
Why It Matters for Candidate Outreach
Recovers missed-call outreach
A candidate who does not answer the phone still receives the information the call was about, through WhatsApp instead.
Document sharing built in
Brochures and program details are shared directly as document attachments within an approved WhatsApp template.
Keeps the conversation open
Candidates can simply reply on WhatsApp to ask questions or get help completing registration, without needing to call back.
About This Client
This client is a national organization running skills tests and training programs, using WhatsApp Business API to follow up with candidates and support them through registration.
Need to follow up with candidates or leads who don't pick up?
Talk to us about WhatsApp Business API for missed-call follow-up and document sharing.
Frequently Asked Questions
The organization uses SMSGatewayCenter's WhatsApp Business API to follow up with candidates it could not reach by phone, sharing test and program information along with brochures as document attachments, and inviting candidates to reply or call back for help with registration.
When a candidate does not answer an outbound call, a WhatsApp message is sent explaining what the call was about and sharing the relevant information directly, so the candidate is not left without the details even if the call did not connect.
Yes. WhatsApp Business API supports document attachments within approved templates, so organizations can share brochures, forms, or other PDFs directly in a WhatsApp conversation.
