SMS Delivery for CleverTap-Triggered Customer Engagement Campaigns
How businesses running customer engagement journeys on CleverTap use SMSGatewayCenter's SMS API as the delivery channel for CleverTap-triggered OTPs, alerts, cart-recovery, and promotional messages.
CleverTap is a customer engagement platform that businesses use to build and automate customer journeys, deciding what message to send and when. For the SMS leg of those journeys, several CleverTap customers route delivery through SMSGatewayCenter's SMS API.
The Solution
CleverTap Triggers the Journey, SMSGatewayCenter Delivers the SMS
CleverTap + SMS API
CleverTap manages the customer journey logic, segmentation, and campaign triggers. When a journey step calls for an SMS, CleverTap calls SMSGatewayCenter's SMS API to deliver it, with DLT-compliant routing for Indian mobile numbers. See our CleverTap integration guide for setup details.
What Gets Triggered This Way
OTPs and account alerts
Verification codes and account or payment alerts triggered by CleverTap logic, delivered instantly by SMS.
Cart-recovery nudges
Abandoned-cart journeys that fall back to SMS when a customer hasn't opened an app notification or email.
Promotional campaigns
Segmented promotional offers sent by SMS as part of a broader CleverTap engagement journey.
About These Clients
These clients are businesses running customer engagement journeys on CleverTap, using SMSGatewayCenter as the SMS delivery channel for the messages those journeys trigger.
Running customer journeys on CleverTap?
See how to connect CleverTap to SMSGatewayCenter's SMS and WhatsApp API for DLT-compliant delivery in India.
Frequently Asked Questions
CleverTap manages the customer journey and decides when a message should be triggered, such as an OTP, cart-recovery nudge, or promotional offer, then calls SMSGatewayCenter's SMS API to actually deliver that message to the customer's phone.
Businesses use this integration for OTPs, payment and account alerts, abandoned-cart reminders, and promotional offers, all triggered automatically from CleverTap campaign logic rather than sent manually.
SMSGatewayCenter provides DLT-compliant routing built for the Indian market, along with reliable delivery reporting, which matters for businesses that need their CleverTap-triggered messages to reliably reach Indian mobile numbers under TRAI's regulatory requirements.
