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What are some best practices for sending SMS and WhatsApp messages to Shopify customers?

admin
Updated on 13/05/2025

< 1 min read

  1. Timing: Send messages at appropriate times (e.g., avoid late-night notifications).
  2. Relevance: Use customer data to send relevant messages (e.g., restock alerts for items they’ve viewed).
  3. Compliance: For SMS, ensure compliance with DLT regulations in India. For WhatsApp, use approved templates for marketing messages.
  4. Brevity: Keep SMS messages short and clear due to character limits. WhatsApp messages can be more interactive with images or buttons.
  5. Opt-In/Out: Always provide an opt-out option (e.g., “Reply STOP to unsubscribe”) to respect customer preferences.
Updated on 13/05/2025